| 7 hours ago
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow.
And creative professionals are taking notice. Based on a survey conducted last year, more than half of creatives say that at least 75 percent of their creative output is informed by data. That’s because consumers demand personalized, responsive and interactive experiences from brands. As more of these experiences become digital, it creates even more data points that can be captured to help better understand human behavior and inform creative.
With that said, it’s no surprise that creative pros are finding new ways to work with data as a medium for storytelling, creative expression and design iteration. Below are two key ways data is helping creatives better innovate and ultimately change the face of creativity and design in their organizations.
Data enables new forms of creative expression As AI and data permeate more design tools and workflows, we can expect to see more of the designer’s imagination unlocked as previously impossible tasks suddenly become viable.
Advancements in artificial intelligence, deep learning and computer vision, alongside the growth of creative asset datasets, are unlocking amazing new capabilities for creatives. One powerful example is a technology called style transfer. The idea is to use AI to analyze a group of common designs, understand the details of what collectively makes
Read more here: https://www.adweek.com/digital/data-is-helping-creatives-find-new-sources-for-innovation-and-design/