Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was accused of mishandling private user data – a move that inadvertently exposed the personal information of 87 million people to a political analytics firm. In response to this, the Federal Trade Commission (FTC) imposed its highest-ever fine against Facebook, in the amount of $5 billion. Cambridge Analytica isn’t the only problem Facebook is dealing with, either—frustrations over manipulative algorithms, user privacy, and data security have led to 74 percent of American Facebook users taking action to distance themselves from the app (including deleting their account, deleting the mobile app, following heightened privacy protocols or committing to checking the app less frequently).
For marketers, however, Facebook has been an impressive and accessible tool. Users may be concerned about how their personal data is used, but that personal data is incredibly useful in creating better ads for audiences most likely to appreciate it. It’s free to create a business page on the app, and if you follow good distribution practices, you can even use Facebook to increase the visibility and search rankings of your onsite content.
The question is, could Facebook’s reputational problem affect your marketing campaign? Should you adjust your strategy to accommodate for this?
The important factors
Let’s start by boiling the problem down to the main factors you’ll need to consider. Let Facebook deal with Facebook’s problems, and instead focus on how their mistakes could possibly affect
Read more here: https://marketingland.com/could-facebooks-reputation-problem-affect-your-facebook-marketing-campaign-265144