Google has continued to expand the presence of its Knowledge Graph results and is now a common element in most search results. The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. It is now a common SEO practice to attempt to gain and optimize a Knowledge Graph result.
A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel. You may wonder why would Google offer this feature? Well, the answer is Google doesn’t always get things right and incorrect information can appear in Knowledge Graph results. This is a common issue in the era of fake news that we live in. Having control of your Knowledge Graph panel will ensure you can make the respective edits needed.
Here is what Google has outlined as the benefits of claiming the knowledge panel.
“Put your best face forward. Make sure your audience sees the most accurate, authoritative, and engaging information about you. You can suggest changes to info that shows up on Search, including images, stats, or other facts.”
Here is an example of the element which displays that the Knowledge Graph Panel is not claimed. It appears at the bottom left panels that are not claimed.
Many brands and companies have not taken advantage of this feature and this element
Read more here: http://feeds.searchengineland.com/~r/searchengineland/~3/f4J0bngwOxU/claim-your-knowledge-graph-heres-how-320070