Photo: Wikimedia Commons.
In interviews following the F8 developer conference in San Jose on Tuesday, Facebook CEO Mark Zuckerberg said he believes that journalism is “incredibly important to society and democracy,” but at the same time noted it is a tiny fraction of what happens on the giant social network. That tension runs through all the ways in which Facebook handles news and information on the platform, including its attempt to rank sources based on how trusted they are, which Zuckerberg said Facebook has already started doing.
How are these changes going to affect media companies who currently rely on Facebook for their traffic and revenue? And how will the company decide which news sources are considered trusted or high quality and which aren’t, if users disagree? CJR talked with Facebook’s head of news partnerships, Campbell Brown, about those and other thorny questions, and about some of the new features the social network is working on related to news and journalism. The conversation has been edited for length and clarity.
We’ve heard Facebook wants to pay news organizations to create programming for Facebook’s Watch video feature. Can you talk about that?
This is an experiment, but we are bringing together a group of about 10 to 12 publishers and we are going to pay them directly to produce news programming for Watch. My hope is that Watch will become a destination for news on Facebook that people know is reliable, and they
Read more here: https://www.cjr.org/q_and_a/campbell-brown-facebook-news.php