| 3 hours ago
BBC News held its third annual Digital Content NewFront presentation this afternoon at the Dream Downtown hotel in New York. The presentation, hosted by BBC News’ Beyond 100 Days presenter Katty Kay, included a conversation regarding “brand safety” that was atypical from what one often hears about the popular subject at a NewFront.
BBC Global News CEO Jim Egan made some strong remarks about the state of television news in 2019 and why advertisers need to be involved.
“We probably weren’t expecting this session to be a morality and ethics lesson, but this is a serious and a highly important point—that we are living through times, whether we like it or not, that our children will be studying and historians will be writing about for many decades to come,” said Egan.
“That’s not just here in the U.S., or in the U.K., but in places like Venezuela, or India, where the world’s biggest elections are currently underway—and if you want those events to be reported in meaningful and insightful ways, the quality of news has to be funded,” he continued. “I don’t think the right response to the understandable concerns that advertisers, agencies and brands have about news is to simply say: ‘Well we aren’t going to advertise on news at all,’ because that will make what we’re seeing in the industry worse, rather than better, and I think there is a social impact here that it’s appropriate for everyone
Read more here: https://www.adweek.com/tv-video/bbc-global-news-chief-calls-on-advertisers-to-fund-quality-news-there-is-a-social-impact-here/