I'm a reporter. What do I care about SEO? The answer should be "plenty," if you care whether anyone sees that story you worked so hard on once it's posted online. Here's why: The digital audience is made up of seekers and scanners. People seeking information about …
Every news organization wants its stories shared as widely as possible. Managers encourage reporters to share their work using their own social media profiles, while the social media desk (if there is one) posts to the newsroom's main Twitter feed, Facebook page, and other outlets. …
Sometimes it just takes a little nudge. I've had a couple of reading lists on this site for years, and it's been a long time since I updated them. So I'm grateful to the reader who pointed out that a lot of links were out of …
Who comes to mind when you hear the words "TV news" and "storytelling?" For me, it's a short list. The late Charles Kuralt and his On The Road stories for CBS News. Steve Hartman, who revived the On the Road franchise for CBS. Bob Dotson …
It's been a year since that awful morning at WDBJ-TV in Roanoke, Virginia. A year since a promising young reporter, Alison Parker, and a well-liked photographer, Adam Ward, were shot to death during a live report by a former employee of the station. The murders …
It was only eight seconds. Eight seconds of silence between a question and answer. But it didn't actually happen that way. And now, the decision to insert an 8-second pause in a documentary about a controversial subject has become a controversy of its own. The director of the …
The latest report from the Pew Research Center on the state of local television news is anything but upbeat. According to Nielsen data, the local news audience shrank again in 2015 in all key time slots--morning, evening and late. Late news took the biggest hit, down 5% from …
There's more local TV news on the air than ever, and more is on the way. That's the headline from the latest RTDNA research conducted by Bob Papper. The median amount of news aired on weekdays, 5.5 hours, broke the old record by half an …
He was a courageous reporter, a gifted writer, and a man who loved to laugh. Morley Safer spent more than 50 years at CBS News and is best known for his work at 60 Minutes, which aired a fitting tribute to him last week. He died …
You already know that Americans have little confidence in what they see, hear or read in the news media. Last year, according to Gallup, trust in media set a new low with just 7% saying they have a great deal of confidence in the news. What’s to be done? A new …
When you're on deadline and you need an expert on a particular subject, where do you turn? Google is great, but it's massive. Type in "stock market expert" and you'll get 34 million results in seconds, with the top links offering advice on how you can …
My hometown newspaper, The Washington Post, has been rocketing up the comScore rankings of top digital media companies. Last August, it wasn't even in the top 50. Two months later, the Post ranked 36th, beating the New York Times (37th) for the first time ever. How much of that improvement is …
