Of all the effects created by writers, none is more important or elusive than that quality called “voice.” Good writers, it is said, want to “find” their voice. And they want that voice to be “authentic,” a word from the same root as “author” and “authority.” If the writer went on a quest to find a sacred object or special power, it might very well be called “voice.”
In the digital age, voice is more important than ever. Writers need to develop their own “brand,” an identity that suggests reliability and quality. With so many sources of information to choose from, readers scan their computers and mobile devices for writers who deliver. Those writers, I would argue, have recognizable voices, not in the way they speak, but in the way they write.
(When I thought of a writer’s voice in the digital age, it led me to this brainstorming list of sub-genres and modes: blog posts, status updates, tweets, text messages, Upworthy headlines, snark, shaming, trolling, mansplaining, linking, tech jargon, and branding, to name a few. )
One word often used to describe this distinctive manner of writing is “style,” as in Strunk & White’s famous guidebook, “The Elements of Style.” I prefer voice for this reason: Style, by one definition, feels like an external quality, something that you wear, a fashion; voice, though it can be modulated, expresses a more durable integrated quality, something that comes from within.
Elton John can wear outrageous glasses as a stylish trademark, or
Read more here: https://www.poynter.org/news/authentic-voice-indispensable-quality-good-writing