Allow me a moment to reminisce about a handful of journalism’s challenges as we’ve gone digital. I promise there’s a point.
Paywalls. Pop-ups. Overtaxed servers. Clickbait. The classifieds collapse. Banner ads. Excessive banner ads. Inappropriate banner ads. Sponsored content. The wobbling influences of search engines and social media. Analytics that show readers don’t care about things we’ve always done. Instantaneous public feedback from the best and worst of those readers. The fact that we still can’t correct a flippin’ tweet.
Got it? Now read this: A Pew Research Center survey, published today, found that most Americans still prefer to watch the news over reading or listening to it. That number hasn’t changed since 2016. A third prefer to read the news and a fifth prefer to listen to it.
Given all the work most of us have done on the digital front, it sure is a heaping dose of perspective. Your neighbor or cashier or parent probably prefers to turn on the tube rather than visit your website, watch your video online or fire up your podcast.
Why is that? Convenience? It’s not hard to turn on a TV and let it roll. Familiarity? There are only a handful of channels to remember. Habit?
There are no clear answers, but there is plenty to be gained if you’re a digital news organization that can figure out how to draw in TV news viewers. In the meantime, I’ll be calling up my family members and spelling out “Poynter dot org” to
Read more here: https://www.poynter.org/news/america-prefers-watch-its-news-tv