Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy.
Find your voice
Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone for your entire Twitter strategy. Your brand voice should be fresh and original, convey your brand’s message, reflect your core values and most importantly, resonate with your audience in a personal way. A talented writer whose style aligns with your brand is an invaluable asset when it comes to finding your voice.
🍰 🎂 Small businesses are participating and thriving in the economy with funds through Square Capital. pic.twitter.com/Rd6TM4Pya1
— Square (@Square) August 18, 2017
Take @Square, for example. They take on a friendly, helpful tone and act as both cheerleader and mentor for the small businesses that rely on them for transaction processing.
Use editorial calendars
Ever wonder how some brands seem to have an endless supply of content? It’s likely thanks to a well thought out editorial calendar. Agencies know both planning and organization are key to a great Twitter strategy, so employing a live, shared document where content is constantly being added, edited and adjusted is key. A calendar can help you be prepared for upcoming holidays and events, keep track of what worked and what didn’t and help to ensure that you have daily content planned.
Don’t ‘schedule it
Read more here: https://marketingland.com/agency-secrets-for-a-great-twitter-strategy-228191