| 4 hours ago
A new study from Adobe sheds a little more light on what today’s emoji users think of using picture characters for communication.
On World Emoji Day, the company released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they’re used in life, at work and even while shopping.
According to the findings, love, happiness and sadness were the top three emotions expressed through emojis. The respondents also said emojis when used at work can help impact likability, credibility and sincerity. Emojis also help some people convey emotions. Adobe reported that 65% of emoji users said they were “more comfortable” using emojis in text to express their emotions than on a phone call—a percentage that increased to 83% when asked of Gen Z respondents.
“Emojis have become a cultural phenomenon—shaping the way we express ideas and emotions across languages, friends and generations,” Adobe wrote in its report. “Emoji users believe emojis make conversations more fun and make people more approachable and likable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development.”
The survey comes right as the nonprofit body that governs the approval and usage of emojis worldwide is giving its own website a massive redesign to become more relevant to emoji users. Today, the Unicode Consortium unveiled a new look designed by Adobe that
Read more here: https://www.adweek.com/digital/adobes-survey-shows-how-people-are-using-emojis-to-communicate-with-brands-and-each-other/