Video’s popularity has grown so dramatically that it’s cemented itself as an essential part of a business marketing strategy.
With a little creativity—and a well-conceived plan—videos can help any organization stand out with an unforgettable voice and its ability to capture and hold an audience’s attention while providing useful information. Add onto that the numerous ways you can now share video, and video content becomes a no brainer.
The latest video stats
Here are some insights worth pondering over as you think about adding video to your marketing strategy.
People watched an average of one-and-a-half hours of video a day in 2017, with 15 percent of those people watching over three hours of video every day. That’s a lot of opportunities to connect with your audience. In just one year, the number of marketers who used video as a part of their marketing strategy grew 81 percent (a growth of nearly 20 percent). More than half of the 19 percent that did not use video in 2017 have planned to use it this year. Most people (72 percent) would rather watch a video to learn about a brand or
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