It’s a new twist on the now-familiar exercise: trying to find solid, hopeful initiatives when so many in and outside of journalism are pessimistic about the profession.
The Medill Local News Initiative at Northwestern University has interviewed 50 news leaders, “seeking markers of success” in the ongoing search for new business models for local news.
Predictably, there are no unanimous conclusions. Many applaud a shift to asking the audience to pay as advertising interest wanes. No one opposes giving paid digital a try, but several wonder whether that will be enough.
The report has been organized and edited in logical fashion, but its core is excerpts from the interviews.
Co-author Mark Jacob offered some favorite quotes, and I will add a couple more that caught my eye:
“The pay model strategy is deceptively simple. It is making something worth paying for. You can call it marketing strategy, you can call it a digital subscription strategy. But at the end of the day, it’s making something worth paying for.” — A.G. Sulzberger, publisher of The New York Times
“Local newspapers, or the institutions formerly known as newspapers, have gone out of business or shrunk to the point of almost uselessness in many parts of the country.” — Vivian Schiller, CEO of the Civil Foundation
“I think eventually, at some point in the future, people are going to wake up and go, ‘Whoops, there’s nobody covering the news,’ when all the local news outlets have disappeared.” — Jennifer Parker, editor/publisher of the
Read more here: https://www.poynter.org/business-work/2019/a-way-out-of-the-woods-for-the-future-of-journalism-medill-survey-of-news-leaders-gives-it-a-shot/