Poynter is gearing up for its fifth Media Innovation Tour in Washington, D.C., and New York this fall. The 2019 tour will stop at The New York Times, The Washington Post, The Wall Street Journal, National Geographic, Politico, American Press Institute, Pew Research Center, PolitiFact, Chartbeat, Instagram and others over the course of six days.
It’s a small, exclusive cohort that gets to visit these organizations and talk candidly with their publishers and executives. So I reached out to one of the attendees from last year’s tour to see what it’s really like to go behind-the-scenes at the world’s most prominent media companies.
Felicity Carter, the editor at Meininger’s Wine Business International, talks about how her publication is reacting to the superstar economy, preparing for an epochal shift toward oral storytelling and engaging with a diverse global audience.
Tell me about your role as editor of Meininger’s Wine Business International. What are some of your biggest challenges?
I work for a well-known, medium-sized publisher in Germany that specializes in wine and spirits. About 13 or 14 years ago, the publisher decided to move into the English-speaking world with a trade publication that covers the globe. We’re basically The Economist of wine, looking at global trends, issues, markets and so on. We now have readers in 38 countries.
The first challenge — and it’s enormous — is to work with 30 or so freelancers, who all come out of different journalism traditions, to create material that will engage a diverse global
Read more here: https://www.poynter.org/business-work/2019/a-chance-to-quiz-the-editors-at-the-worlds-biggest-publications/