As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever.
Here are nine steps to ensure your profile is polished for 2019:
1. Mind your profile picture and background picture.
Use a high-quality, professional headshot—preferably 400 by 400 pixels—and make the picture visible to everyone.
To control your visibility, go to your profile and click “Edit public profile and URL” in the upper-right corner. In the right-side column, you’ll see a rundown of your current visibility options. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” When you change your profile picture visibility to “Public,” you make yourself easier to find via search engines or other networks.
Choose a high-quality background picture that conveys something meaningful about you, too. The optimal size for your background image should be 1584 by 396 pixels.
2. Write a snappy headline and summary.
In your headline, describe what you do in under 120 characters. Be original and creative, yet also clear and informative. Include relevant industry keywords. That will make you easier to find when people are searching for professionals in your field.
Keep your summary brief and interesting. Revisit and revise it regularly to make sure it’s accurate and timely.
The summary section allows you to add images, videos, documents and links, so add relevant pieces that show off your finest work.
One major trend emerging