Some customers prefer handshakes, eye contact and content they can hold in their hands.
Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.
If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:
1. Magazine articles
Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.
2. Business cards
It’s easy to forget a face or a website, but printed information on a business card endures.
Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.
What’s old is new again.
3. Creative stickers
Stickers can be an effective guerrilla marketing technique.
Striking, jarring, well-designed stickers can showcase your brand in a clever way. They can even do a bit of storytelling.
See how Axe Body Spray used a sticker guerrilla marketing campaign to great effect:
What creative ways could you use stickers to promote your business? It’s a cheap, easy, effective way to spread the word.
4. Radio advertising
If you want to reach a new audience or a different demographic, consider advertising on radio.
When you craft your radio copy, Business Town suggests that you make it
Read more here: http://www.prdaily.com/Main/Articles/67066fc5-befd-458f-ba99-3cc67de5c437.aspx