If you work in PR, you probably have a list of responsibilities to prioritize.
As you focus on developing messaging and pitching stories to journalists, one item probably ranks pretty low, if it makes your priorities list at all: security.
Security isn’t an insanely sexy topic, but it is an incredibly important one. As a PR professional, you need to care about, and be aware of important security measures to protect your company’s or client’s data. After all, PR professionals often have access to important files like drafts of press releases yet to be distributed or spreadsheets with sensitive information on company financials.
As the world has become more digital, the stakes for what hacking and phishing (when a scammer uses fraudulent emails, texts, or copycat websites to get you to share valuable personal information) can do to an individual or organization are higher than ever.
A PR security nightmare
Just last month, The Verge published an article about how an international hacker network turned stolen press releases into $100 million .
Still think security doesn’t impact PR pros? Think again.
The article states:
At a Kiev nightclub in the spring of 2012, 24-year-old Ivan Turchynov made a fateful drunken boast to some fellow hackers. For years, Turchynov said, he’d been hacking unpublished press releases from business newswires and selling them, via Moscow-based middlemen, to stock traders for
Read more here: http://www.prdaily.com/Main/Articles/6413b305-0d96-483b-ac46-aaaf6c876940.aspx