Your online marketing efforts should be focused on engaging your reader.
You write, share, curate and promote content with the goal of increasing engagement. Then, when you get that engagement, you endeavor to respond to it correctly.
Content marketing only works when people respond to your content in a positive way. So, what happens if your engagement campaign leads to crickets, eyerolls or decidedly negative responses?
Here are seven signs that you should rethink your audience engagement strategy:
1. Your surveys and other content aren’t getting responses.
It’s one thing to have a post go ignored, or a social media update that doesn’t get much attention. That happens to the most successful brands. However, if you’re reaching out directly to your audience with surveys, polls or other direct queries, and getting no response, this is a clear sign that your style isn’t connecting.
2. You’re losing audience members on some online platforms.
Sometimes, it’s not your entire strategy that’s at issue. It’s just one part of it. If your engagement on Facebook is fine, for example, but your audience response on YouTube is lagging, it may be time to revisit things. Remember that every engagement channel is unique, and you have to work out the best way to adjust your style for each without abandoning your branding.
3. The engagement you are getting is superficial.
Likes and upvotes are nice, but they’re ultimately pretty meaningless. In fact, Facebook likes aren’t correlated to further business engagement at all. The process
Read more here: https://www.prdaily.com/7-signs-your-audience-hates-your-engagement-strategy/