It’s no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales. In fact, according to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic!
Another indication of the growing importance of video is Google’s recent SERP change. Google replaced video boxes with a video carousel for desktop search. This format allows searchers to easily access more than just three videos.
How can digital marketers capitalize on the growing importance of video? Below are 6 recommendations to boost your organic video results.
1. Analyze your video library and understand current visibility
Do you have all your videos identified, categorized, prioritized and optimized? If not, here are 3 steps to get started:
First, analyze video metrics from YouTube, your website’s Google Analytics account, or your video hosting provider. Understand which videos are getting views and which aren’t. Second, analyze the video content and perform keyword research to identify optimization opportunities for each topic. Third, analyze the SERPs and find the videos that are being displayed for relevant keyword phrases. These videos become your initial high-priority Video SEO list. By further optimizing videos that are already showing in the search results you have the best opportunity to drive additional brand awareness, qualified traffic and results.
Though this process takes a little time and effort, it
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