What’s on the minds of corporate communications executives?
The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent.
In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams. We specifically connected with executives representing North America, Latin America, EMEA and APAC, across 17 industries.
Here are the six top concerns for communications leaders:
1. Reputation is a top priority, yet few have plans to manage it.
Reputation capability starts with initial exploration and understanding of the business rationale and culminates in full integration that guides long-term strategy for a company.
For context, in 2014, most companies were in the early to mid-stages of their reputation capabilities, while only 15 percent were at the most advanced stages of either cross-functional or full integration.
In 2014, over 60 percent of corporate communicators view reputation as a high priority for companies. However, only 16 percent reported that they had plans to manage reputation.
Moving to 2018, a higher proportion of companies are moving towards advanced reputation integration, with a 17 percent increase in either cross-functional or complete integration.
With this shift towards integration, comes an enhanced sense of readiness. In 2018, 67 percent of corporate communicators report that they are ready to take on and manage reputation.
Yet, despite this sense of readiness,
Read more here: https://www.prdaily.com/6-top-concerns-for-corporate-communications-leaders/