What makes a good marketing strategy?
Portent Founder and CEO, Ian Lurie, believes there are eight digital marketing practices to ensure success. However, to excel even further, it’s time to look to the future: artificial intelligence.
Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search capabilities also increase businesses efficiency and productivity.
As technologies advance, it’s crucial to apply them to your online marketing strategy. Here are six helpful actions made possible by artificial intelligence:
1. Make decisions faster (and easier).
Every time consumers browse the internet, they create new data. This large set of data reveals actionable information, including user needs, behavior and potential future actions. Therefore, these insights can help marketers make more informed decisions.
However, sifting through enormous data sets can take an enormous amount of time. AI modeling and simulation techniques drastically reduce the time spent looking for insights. Additionally, AI modeling provides reliable insight into buyer personas and consumer behavior. AI systems help you make decisions by providing real-time, up-to-date data gathering, forecasting and trend analyses.
2. Provide a personalized user experience.
Incorporating an AI system provides marketers with deeper customer insight by silently collecting data on engagement metrics and analyzing user patterns and behaviors.
Take Spotify for example. Using data analysis and audience behavior prediction, it was able to personalize music suggestions
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