Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably slapping a 5G label on a product that is not actually 5G. There’s buzz building across the media industry about what 5G can do for streaming, mobile download times, data sharing, and advertising. Within the ad and marketing world, there’s the promise of faster data collection and the ability to swap ads in real-time based on audience signals. But while 5G has clear potential, there’s a big difference between the building excitement and the realities.
This is particularly true in video delivery, where constant improvements to image quality mean that file sizes continue to get bigger. It doesn’t matter if it’s a 15-second ad or a 200-minute movie, the playback issues that dog mobile today will persist into the future, even as 5G begins its slow rollout. Video advertisers need to be prepared, and they need to know about what is and isn’t possible with 5G right now.
5G will bring legitimate change… eventually
5G is the fifth generation in cellular wireless internet, and it is a massive upgrade from the current 4G LTE wireless internet. 5G promises faster download and upload times, meaning that users will have lightning fast internet connections whenever they are on a 5G network. This should facilitate faster communication between Internet-connected devices, resulting in faster collection and analysis of consumer behavior signals.
5G has the potential to revolutionize our understanding of how people move
Read more here: https://marketingland.com/5g-wont-solve-ad-supported-videos-playback-issues-260904