Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits.
Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author Stela Yordanova is an SEO & Analytics Specialist at SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency.
Read more here: https://marketingland.com/5-ways-capitalize-google-tag-manager-225735