| 3 hours ago
With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world’s largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight of the blue sky ahead. For the curious, courageous and skeptical alike, I want to share some observations and nuggets of advice as a creative inspired by digital transformation.
Big ideas can come from anywhere—and anyone
Wait … wut? I know. Today’s workforce is packed with creative technologists, consultants, business strategists and inventors whose days are spent thinking up new ways to innovate alongside clients in the fast-moving age of digital transformation. And let’s agree: They’re extremely good at it. The world around us is an innovation lab and, as a creative, you’ll have to get used to the fact that everyone around you is pitching an idea that could become the next big thing.
Get to know your creative partners
They’re not who you think they are. When I joined Accenture Interactive, I realized I stepped into a global creative sandbox that rivals the Sahara, with an unparalleled group of players exceptionally skilled in their fields. Whether they’re producing the CGI for Game of Thrones, redefining the entertainment experience as Disney’s Innovation Partner or reimagining the guest experience for Marriott, it’s hard to deny the
Read more here: https://www.adweek.com/digital/5-steps-to-help-creatives-survive-the-digital-transformation/