| 7 hours ago
It can be tricky deciding how to spend a weekend or even a week at South By Southwest.
The annual event in Austin, Texas, which starts today, brings hundreds of speakers and tens of thousands of attendees to talk about the present and future of technology and culture. This year, 25 tracks will help attendees navigate discussions on the future of everything from artificial intelligence and virtual reality to more traditional topics like advertising and music.
SXSW 2019 also has some newcomers, namely two new tracks to come later next week: one for blockchain technology and another about the business of cannabis. Other focuses this year are more sobering, such as list of Democratic presidential candidates and plenty of talks about the dangers of social media and data privacy.
“The best-case scenario is that the sessions don’t just reflect [the current state of tech], but also offer some solutions going forward with systems that more people trust,” said SXSW chief programming officer Hugh Forrest.
Politics plays a bigger role
While past SXSW speakers have included big-name political leaders like then-President Barack Obama, this year’s field of Democratic speakers offers a lens into next year’s presidential race. However, it might also be a preview of how some politicians are planning to regulate big tech.
“I think it reflects where we are in 2019 that politics are much more front and center in people’s minds,” Forrest said. “We’re always trying to focus
Read more here: https://www.adweek.com/digital/5-new-trends-to-expect-at-sxsw-this-year/