Social video is hot, and with good reason.
Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More than 60 percent of marketers say they’re increasing their video marketing budget this year, and by 2021, video is projected to account for 82 percent of all internet traffic, according to Cisco.
Since it’s clearly here to stay, it’s time to debunk some common myths associated with social media marketing with video.
Myth #1: Beautiful video requires proprietary footage and professional editing
Many businesses hold back from investing in video because of the idea that social media-friendly content requires proprietary footage and a professional editor. After all, it’s expensive to get high-quality equipment and shoot and edit the video to create the final product.
However, when you use advanced DIY platforms like WeVideo or Promo by Slidely, these barriers to entry are effectively removed. Using Promo’s library of over 2 million beautiful, professionally shot video clips with a lifetime license and music options included, you can enjoy the benefits of video marketing without breaking the bank.
Quickly emerging as a go-to solution for small business marketers, solopreneurs and early-stage startups with their sights on the social media newsfeed, Promo makes it easy to add your logo and text titles to videos as well. Say goodbye
Read more here: https://marketingland.com/4-myths-video-social-media-marketing-debunked-222139