LinkedIn has announced a few significant changes to Company Pages on its platform.
We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big changes afoot, here’s how the latest features that will be rolling out over the next few months might alter your organization’s social strategy.
1. A user-friendly mobile experience for admins
Admins can now post updates and respond to comments from the LinkedIn mobile app.
This will make it easier for you or your team to respond to comments or share content on the fly. However, unless you’re getting hundreds or thousands of comments per day, it will have a minimal impact on day-to-day activities. In the long run, this could change user expectations for response times to questions/comments from individual users to organizations.
2. Expanded page features
Added features include tying your page to specific hashtags and the ability to share more types of content (e.g. PowerPoint presentations, Word documents and PDFs).
There will be more to learn about the hashtags feature as that goes live, but you’ll want to begin thinking strategically about what hashtags you should tie to your page. Think about the topics that are important to your target audience specifically on LinkedIn.
From a content-sharing perspective, you’ll want to think about how you’d like to showcase your company’s expertise, giving you a
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