Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you.
Here are three steps to help you update and improve your Instagram presence:
1. Stay on top of updates like split-screen. Instagram issues updates so frequently that Hootsuite’s AdEspresso and dozens of other blogs track them almost weekly.
“It’s a good idea to visit these sites on a monthly basis to see what’s new,” says Jenn Herman, author of “The Ultimate Beginner’s Guide to Instagram.”
For example, her favorite new Instagram feature is its two-person, split-screen Live broadcast feature. “I host an Instagram Live every two weeks,” Herman says, “but it’s always me by myself. Now that I have the option to bring on a guest, it’s going to drastically broaden my opportunities to provide valuable content to my audience.”
Though she appreciates that users might want to jump right in, Herman suggests slowing down. “Plan ahead, or you’ll end up with random ramblings no one will watch.”
Her advice is to have a topic outlined for your broadcast. “Whether you’re inviting people from your live viewers or working with a scheduled guest,” she says, “be prepared to ask questions and guide the conversation to stay on track.”
Register for PR University’s Dec. 7 “Advanced Visual Storytelling on Instagram” webinar for more tips from Tombow’s Brittany Luiz and Instagram author Jenn Herman.
2. Interact with your community. “Nothing kills an Instagram presence faster than failure to
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