| 3 hours ago
2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash.
In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at the advertising establishment he helped create. Then Alex Bogusky got back in the mix (and wants to wrestle Gary Vee?). In between all of that, in-housing, consolidation and sagging performance painted a reasonably bleak picture for the agency world.
But there were also plenty of bright spots—campaigns and creativity that addressed some of the world’s most pressing issues and proved that good ideas are still a powerful currency.
And amid it all, there was one timely, perspective-shifting reminder about the importance of agencies in the marketing landscape. “When you stop to think of what our industry can do, when you drop the shame of saying we work in advertising and say this is creativity,” said Wieden + Kennedy co-president Colleen DeCourcy at Cannes Lions, “[advertising] helps change people’s minds and behavior in a world that’s full of rage, addiction and misinformation.”
In other words, there’s a lot of good, bad and ugly in the agency world. Here, Adweek’s agencies team weighs in with what we see in each of these categories for 2019.
With a renewed sense of purpose, brands and agencies are getting more hip to the fact that social issues matter in advertising. To
Read more here: https://www.adweek.com/agencies/the-2019-outlook-for-agencies-the-good-the-bad-and-the-ugly/