On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in price from $1,000 in January to $19,191.50 in mid-December and then back to $15,000 as the year closed out. The #MeToo movement saw a massive housecleaning of leaders in politics, business and Hollywood as allegations of sexual harassment came to light. And on a more germane front, Apple showed us the future of consumer facial recognition with the launch of its new X as it celebrated its 10th year of the iPhone.
The penetration of smartphone usage in the US among millennials hit 93.1 percent, according to eMarketer. GenXers were close behind at 85.1 percent, with Baby Boomers still lagging significantly at 64.4 percent. (No wonder they’re still writing checks at the checkout line of the grocery store.) In the shocking/not shocking column, Gartner confirmed that 99.6 percent of all new smartphones shipped in the world are run on either Android or iOS.
When it comes to consumption, Comscore told us that mobile apps account for 57 percent of all US digital media usage, so clearly, mobile apps aren’t dying anytime soon. And 85 percent of US adults now get their news on a mobile device compared, with 54 percent in 2013, according to Pew. Mobile data traffic around the world will increase 700 percent between 2016 and 2021, according to Cisco’s “Global Mobile Data Traffic Forecast.” And when it comes to mobile
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