| 10 hours ago
An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.
Adweek asked a wide range of industry veterans to share the Super Bowl ads they feel inspired them—and their industry—to do better work.
Below are some stellar ad picks—both older and new—that show the power of one of advertising’s most enduringly important days:
Agency: The Richards Group
The inspiring anthem set to Paul Harvey’s seminal “God Made a Farmer” speech motivated viewers to, as Nancy Hacohen, live-action director at Tool of North America, said, “stop, listen, and appreciate the indomitable American spirit.”
“People often know the ‘formula’ for a great Super Bowl spot,” added Colle+McVoy ecd Laura Fegley. “It usually involves over-the-top comedy, a celebrity or huge production values. When this came on, my jaw was on the floor.”
“This spot so captures the brand but manages simultaneously to stir pride, and even in a time of genuine cynicism, patriotism,” noted Mike Nickerson, cmo of PriceWeber. “To share equity with the ‘idea’ of America in a two-minute spot (using still photography!) is an astonishing creative accomplishment.”
A few myths, including that the Ridley Scott-directed ad only ran once, were busted
Read more here: https://www.adweek.com/creativity/18-super-bowl-ads-that-inspired-the-creative-industry-to-step-up-its-game/