Web traffic is the heartbeat of any website or other digital property.
You can always pay for traffic, and PPC (or paid search) is an excellent way to reach your potential customers. However, if you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is also crucial.
Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Most people never scroll past the first or second page of results, which is why marketers covet top spots.
Here are 15 SEO tips to increase organic traffic to your website:
1. Write for your audience.
Identify your audience’s problem or need and deliver content that helps lead them to a solution or answers common questions. Also, remember that your audience may not refer to products or subjects in the same way as your organization.
For example, if you reference smart homes as “connected homes,” but your audience is more likely to search for “smart home technology” versus “connected home technology,” you will have more success incorporating smart home language into your content.
Keyword research is essential to determine how people phrase their searches, and you should always write content to respond to those searches.
2. Create an editorial calendar—but be flexible.