The “Who owns?” reporting approach has expanded to other cities across Germany. It continues a legacy of crowd-informed and crowdfunded investigative journalism by sites including the Bureau of Investigative Journalism and ProPublica.
This trend of involvement in independent journalism continues to expand geographically and in new ways. Collaborative projects focus on the experiences of affected people and represent exciting changes. Inviting audience members’ involvement (through participation in live events, user experience testing, comment moderation and more) represents a more human way of working.
You can make the concept work for your organization by planning a study of your audiences, putting them in useful groups, reaching relevant audience members in meaningful ways, and developing relationships with them. Working directly and indirectly with your community members will better allow you to create journalism and news products to serve your users’ needs — and make money.
Here are 14 steps to put your organization on the road to effective and productive collaborations.
1. Pick your revenue model
We’ll start with the most common type of co-creation: financial support. There are three main ways that you can set up audience revenue programs, and they’re a natural fit for supporting engaged journalism. Let’s lay out a few distinctions between these models:
A donation model encourages people to give their time and/or money to an institution in support of a common cause or common values. Donation conveys a charitable relationship. A subscription model has audience members pay money to get access to a product or service
Read more here: https://www.poynter.org/business-work/2019/14-steps-to-use-collaborations-to-create-better-journalism-and-boost-revenue/