Are you in a newsroom right now? Take a look at your social media team. What are they doing?
Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.
“Social media efforts in newsrooms have changed little since their adoption of Twitter and Facebook about 10 years ago. The social media universe, however, has changed considerably.”
What’s that? You don’t have a social media team anymore? It was abandoned in the pivot to video, or maybe during the third round of staff cuts since April? In that case, someone might remember to post a photo on Instagram in between remaking the home page and writing a city council meeting brief.
A decade ago, Facebook, Twitter and subsequent platforms were viewed suspiciously by some people in newsrooms and greeted with hope by others. But in so many average American newsrooms today, the years have not been kind to those who work with social media.
A 2017 American Press Institute survey of 59 newsrooms across the country shows that many social media teams and activities have been decimated by staff cuts and newsroom reorganization.
Read more here: http://mediashift.org/2017/12/10-things-can-now-social-media-game-2018/